There are so many profiling tools on the market.
What's different about I.D.™?The reason why so many profiles end up in your desk drawer after a few weeks is because the strategies for improvement they recommend rely on fairly radical changes in behaviour, changes that just don't fit with who you are. Understandably, the reality is that for most people, the change just doesn’t stick. With I.D., we understand what works for you and what doesn't. Because I.D. uncovers why you do the things you do, it reveals what instincts drive and motivate you. Where the I.D. System™ is revolutionary is that we use those very instincts to move you to action. By tapping into what comes naturally anyway, things actually get done! "But there's more to me than just some profile..."We couldn't agree more. We use the term 'profile' for want of a better word, but to us most profiles only sketch an outline of you as a person. We understand that your I.D. is just one part of who you are. A human being is made up of many layers and at the core is the essential, natural self - I.D. - which does not change over time. Surrounding the core of I.D. are much more flexible layers that combine to make you the person you are today. These layers are the elements of your life that are influenced by nurture and they explain why people with exactly the same I.D. can express themselves completely differently. We understand that you are a combination of both nature and nurture. Through the I.D. System, of which the profile is one part, we provide you with strategies for your development always take you as a whole person into account. How does I.D. work? Your unique combination of the four Instinctive Drives™ is identified when you answer our simple questionnaire, then an I.D. report unique to you is produced and sent directly to you. The insights in the report will instantly give you a deeper understanding of yourself, why you do the things you do and what you really want and need out of life. Then a consultant will typically spend time with you 1:1 to put your I.D. into context for who you are and what your current challenges are. So my I.D. tells me what kind of person I am, right? Yes it does, but what is truly revolutionary about the I.D. System as a whole is that we also provide you with practical and proven strategies to help you leverage your natural talents and manage your vulnerabilities and blindspots. These will help you learn, develop and grow into the best colleague or leader (or partner, friend, parent) you can be. The difference with our strategies is that they really work. Why? Because we know your I.D.! We know what makes you tick, we know what you need to be able to act, feel fulfilled and make decisions, so we can provide simple and practical strategies that will work for you. | 
